Linn Parish, editor of the Journal of Business, guides startups on how to engage news sources
In an era of influencers and social media, traditional news organizations endure as important sources of vetted, objective information. In this presentation, you’ll learn:
*The value of earned media. Starting with a discussion of Trust we delve into who creates “Earned media” defined as, “third-party content that spreads word about you”.
*How news organizations operate and what they value. Does your activity have interest to the clients of the publication or outlet. If so, then it has a higher likelihood of being published.
*How best to tell your company’s story. By aligning your press releases and information with newsworthiness standards, you’ll have greater success. The rule of thumb is that news readers are interested in seeing where money flows e.g. hiring, mergers and acquisitions, real estate transactions, VC funding. There are notable startup exceptions since monetary transactions may be a threshold too high.
Speaker Bio:
Linn Parish
Linn Parish is the Editor of the Journal of Business, a Spokane-based news organization that produces print publications, e-newletters, podcasts, and hosts business events in the Inland Northwest. Parish has worked as a journalist and editor in Washington and Idaho’s news industry for more than 25 years, following graduation from The University of Montana’s School of Journalism. He also has collaborated on two books about business in the Inland Northwest.
The slides from this presentation are available below for viewing and download. The video is available via SP3NW’s YouTube Channel.
