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Story Summit with Joy Hoover and Cal McAllister

July 28 @ 7:00 pm - July 29 @ 7:30 pm PDT

Learn from legends, launch a new you, and hang with your tribe.

What are you becoming?

Join us for our quarterly Story Summit to hear from world-class leaders who join our IC nerd tribe for a weekend together. From cocktail party, to “show and tell”, to hearing life lessons from legends – Story Summits are for anyone ready to launch their new you.

This quarter, our legendary guest mentors are Joy Hoover and Cal McAllister.

Joy is an executive leader, organizational development authority, safety activist, accomplished TEDx speaker, and now the founder and driving force behind three nationally renowned social impact startups! She was awarded Entrepreneur of the Year at the 2022 Iconic Women of Distinction Awards, has been featured in hundreds of print and media articles globally for her work, and has experience speaking to groups ranging from 50 to 10,000 people for anything from corporate, city, college, and other government groups.

Currently, Joy and her husband and two daughters are working on a social enterprise startup creating patent-pending personal safety smart cosmetics products that will be on the market any day now! Not only is Esoes Cosmetics a first of its kind product, it’s also backed by an all-female group of angel investors. Come meet Joy and hear her share stories of lessons she’s learned in life and business through her unique experiences! Click this link to learn more about her through her LinkedIn.


Cal is currently the founder and CEO of a company called Paper Crane Factory, a venture studio and accelerator based in Seattle. He has a unique background as a writer and multi-time founder, with a distinct passion for out-of-the-box marketing, which was the driving force behind his previous company–Wexley School for Girls (NOT a school for girls, but a marketing agency!) Wexley specialized in more than traditional marketing; they were responsible for some of the most epic one-off experiential and experimental advertising campaigns well-loved brands have deployed to create raving fans. Think 16 foot refrigerators in the middle of a city center with a rock band inside singing about Darigold’s “better butter”, parades of people flocking the streets of Seattle for the Sounders, and more.

His personal experience in having FUN with business, knowing when to pivot, and starting and growing well-known companies and brands gives us the chance to learn so many nuggets of gold from him, so don’t miss out! Check out his LinkedIn here.


If you’re a member, be sure to checkout with your member code. Email your local lead for the code if you don’t already have it. Membership includes two tickets per Story Summit so bring a friend. For more information on becoming a member visit innovationcollective.co


July 28 @ 7:00 pm PDT
July 29 @ 7:30 pm PDT
Event Category:


Innovation Collective Coeur d’Alene, ID
View Organizer Website


Innovation Den
418 East Lakeside Avenue
Coeur d'Alene, ID 83814 United States
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