Startup Advisor: Earned Media and PR

About this event:

In an era of influencers and social media, traditional news organizations endure as important sources of vetted, objective information. In this presentation, you’ll learn:

*The value of earned media.

*How news organizations operate and what they value.

*How best to tell your company’s story.

Speaker Bio:

Linn Parish is the Editor of the Journal of Business, a Spokane-based news organization that produces print publications, e-newletters, podcasts, and hosts business events in the Inland Northwest. Parish has worked as a journalist and editor in Washington and Idaho’s news industry for more than 25 years, following graduation from The University of Montana’s School of Journalism. He also has collaborated on two books about business in the Inland Northwest.

Please note:

Parking is complimentary. Standard and plant-based options for lunch are included with in-person registration. This is so we have an accurate headcount for our food order.

Help us eliminate food waste! If you register to attend in-person and find you won’t be able to be there, please notify us right away.

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