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Startup Advisor: Brand Presence & Narrative

October 11 @ 12:00 pm - 1:00 pm PDT

Branding is key to successful marketing. Join us to learn:
– What makes a brand
– Elements of branding
– Promote the brand through messaging

About this event:

Brand presence is key to successful marketing. Join us to learn:

- What makes a brand

- Elements of branding

- How to promote the brand through your overall messaging

Speaker Bio:

After Tony Baird graduated from Eastern Washington University with a B.S. in Business Marketing, he began his career in marketing at KXLY Radio Group. Tony spent 7 years at KXLY writing 1,000+ radio scripts and assisting hundreds of (mostly small to midsize) businesses with their marketing efforts. Tony was then the Marketing and Sales Director for a
franchise group with 3 locations across the Northwest. From there, Tony founded The Woodshop, with his business partner Jeremy McGee. Tony now has over 17 years of marketing experience, including experience as a vendor, a client, and now an agency. Tony runs strategic development and budget management of multiple million dollar companies accounts across the United States. Tony has led The Woodshop through multiple award-winning marketing campaigns locally, receiving over 20 Creative and Strategy awards along the
way. And Tony was listed as Spokane’s Top 20 Under 40 in 2020.

Please note:

Parking is complimentary. Standard and plant-based options for lunch are included with in-person registration, which ends at 11:59 p.m. on May 4th. This is so we have an accurate headcount for our food order. We are happy to accommodate any dietary restrictions. Please reach out right away so we can be successful in accommodating your request.

Help us eliminate food waste! If you register to attend in-person and find you won’t be able to be there, please notify us right away.

Visit our YouTube channel to view previous Lunch & Learn presentations.


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WSU Innovation Center
120 North Pine Street
Spokane, WA 99202 United States
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