MATTER Workshop: Healthcare Digital Marketing 101

Digital marketing can feel like a black box, especially for brands who have never done it before. Add all the policies and restrictions that come with the healthcare space, and it becomes even more tricky. Figuring out where to start can be daunting. In this workshop, Tellef Lundevall, founder and CEO of Accelerated Digital Media — a digital marketing agency specializing in healthcare — will give an overview of how to market your business online in this highly regulated space and answer any questions you may have.

Join this workshop to learn:

• What marketing restrictions apply to healthcare brands, both on the federal and platform level
• How to map the marketing funnel to the patient journey
• The different types of patient acquisition tactics that are available to brands

ABOUT THE FACULTY

Tellef Lundevall is the founder and CEO of Accelerated Digital Media (ADM), a digital marketing agency based in Chicago that he founded after leaving Google in 2016. ADM specializes in healthcare marketing, deploying specialized patient acquisition and provider marketing tactics. Their portfolio includes established companies such as Talkspace and NURX as well as up-and-coming companies such as Mosie Baby and Zuri Fertility. Outside of running ADM, Tellef is active within the education non-profit sector in Chicago. He is a board member of Embarc, an experiential learning organization, and a trustee of The Kaplan Foundation, which funds more than two dozen education organizations.

This workshop is part of our Market Your Product series. Attend workshops in this series to learn how to:

1. Develop brand identity and essence

2. Solidify marketing strategy through growth phases of a business

3. Leverage social media platforms for marketing

Learn more in our Workshop Catalog.