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2023 Accelerating Innovation in Aging: Demo Day

October 26 @ 10:00 am - 11:30 am PDT

Hear from leaders in the aging industry and innovative caregiving startups at the 2023 Accelerating Innovation in Aging Demo Day.

With support from RRF Foundation for Aging, MATTER launched the second Accelerating Innovation in Aging program to support innovators with solutions for navigating the caregiving experience or improving caregiver well-being. Join us for this year’s demo day that will feature pitches from the six companies that participated in the cohort for the chance to win $10,000, a keynote on innovation in aging from Tracy Chadwell, founding partner of 1843 Capital, and virtual networking with the cohort.

Agenda (in CT):

12:00pm | Opening remarks

12:15pm | Keynote address from Tracy Chadwell

12:30pm | Startup pitches

1:05pm | Virtual networking

1:30pm | Program ends


CareYaya — Durham, North Carolina

CareYaya is a tech startup and applied research lab focused on enhancing care delivery. Their flagship product is a technology platform that lets people quickly book experienced caregivers that are uniquely all students in the healthcare field, helping expand the care workforce amidst a critical caregiver shortage. In addition, CareYaya is launching new applications of artificial intelligence to help people better manage caregiving, aging and serious illness.

Family Proud — San Diego, California

Family Proud is a community support platform focused on easing the burdens on caregivers and their families. They help employers understand the impact of caregiving on their workforce and bottom line, enabling them to provide crucial support to caregiving employees and foster a caring work environment. Their mission is to empower caregivers and their families, making a meaningful, positive social impact.

Onward — San Leandro, California

Onward’s mission is to eradicate transportation as a social driver of health and alleviate the burden of caregiving. The Onward platform provides door-through-door companion rideshare services and transportation management solutions designed for healthcare. Today Onward supports thousands of rides each month for partners including the VA Health System, UCSF Health and Programs of All-Inclusive Care for the Elderly (PACE).

SandwYch — Austin, Texas

SandwYch is an online platform that positively impacts the journeys of patients living with dementia and their caregivers by providing critical collaboration from hospital to home. Using a self-assessment in the SandwYch app, family caregivers unlock resources that are tailored to their own needs, support for their loved ones and real-time communication. Your care. Your way.

TCARE — St. Louis, Missouri

TCARE is an evidence-based, comprehensive program designed to mitigate caregiver burnout. Using intelligent technology and data-backed insights, TCARE identifies leading risk factors and provides tailored well-being management delivered through digital tools and human touch advocacy. Taking a holistic approach, TCARE empowers caregivers as they navigate through their caregiver journey so they can continue to provide a high level of care while remaining productive and engaged in their everyday life. Care receivers benefit from having a familiar, consistent caregiver to encourage healthy living and proper nutrition, support recovery, improve medication and rehab compliance and drive better outcomes.

Zinnia Technologies — Winnetka, Illinois

Zinnia helps caregivers for people living with dementia navigate daily caregiving responsibilities and look after their own well-being through a library of over 200 research-driven video interventions designed to be used with the person receiving care. Zinnia is a non-pharmacological solution to reduce unwanted behaviors, accomplish essential activities of daily living and provide engagement, connection and joy. Zinnia also creates opportunities for caregiver respite and features content that encourages education and self-care.


Tracy Chadwell

Founding Partner, 1843 Capital

Named to the inaugural Forbes “50 over 50” list in 2021 and one of Entrepreneur Magazine’s inaugural “100 Powerful Women,” Tracy Chadwell is the founder of 1843 Capital. Notable investments include early investments in Beautycounter (exited at a $1 billion valuation) and Tempo Automation (Nasdaq: TMPO). She’s a leader in the venture capital industry and a sought-after speaker including giving testimony before a U.S. Senate committee. She has also been a speaker for the Nantucket Project, MIT and TEDxNYIT.

Formerly, Tracy was a partner of a growth capital fund — Baker Capital — and a VP at Robertson Stephens. Early in her career, Tracy worked in Tokyo for the law firm Nagashima and Ohno and for SCM International, led by Senator Adlai Stevenson doing cross-border transaction work between the U.S. and Asia. Currently, she serves on the board of Recuro Health and is a board observer to Corsha. Nonprofit work includes the AARP Age Collective and a board member of Early Stage Montana.

Tracy earned her bachelor’s degree from Trinity College in Hartford, Connecticut, and her J.D. from Loyola University Chicago. She speaks conversational Japanese and restaurant French.


October 26
10:00 am - 11:30 am PDT
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